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Vice President of Marketing

Permanent employee, Full-time · New York

About us
Since 2011, WorkGenius offers a unique marketplace for companies to hire qualified Freelancers around the world within seconds. Freelancers may work whenever they like, allowing them to focus on their main occupation while making an extra living on the side. Companies get access to a vast pool of talent on an on-demand basis 24/7.

The diversity of Freelancers on the platform enables companies to get results from truly talented people in the respective field – fast and at competitive rates. Compensation is set by the company, similarly to any other marketplace. Freelancers from 63 different countries are currently registered and take on jobs without any application procedure.


Your tasks
The VP of Marketing will essentially own all marketing initiatives for our WorkGenius brand in the United States. You will develop and execute a comprehensive marketing plan for our US expansion including strategy and laying out the foundational tracks to run on.

You will create a calendar for: Content, Communication/PR, Account-based marketing programs, Industry & customer events.

In addition to:

  • Define our messaging and channels to reach target accounts
  • Develop verticalized ABM programs
  • Create and execute nurture strategy aligned with ICP
  • Setup stack to track and measure success
  • Closely align with sales to support demand gen, impact pipeline velocity, customer lifecycle, and brand awareness;
  • Develop appropriate strategies, channels, tools, and content for the above (e.g. WG one-pager, landing pages, competitive sheets, trade show presence, pitch decks, case studies, best practices, white papers, other thought leadership content, customer on-boarding decks, etc)


What we expect
  • At least 8-10 years in a marketing function with prior experience doing marketing in a startup capacity.
  • Min. 3 years of hands-on B2B marketing expertise in SaaS/technology space
  • Experience recruiting and leading team
  • Experience managing and developing a marketing budget
  • Channel partner/Alliance Marketing
  • Experience managing analyst relations
  • Experience managing media relations
What we offer
  • Great base compensation + bonus eligibility (15-20%)
  • Unlimited PTO to ensure your creative brain is well rested.
  • Benefits - medical, dental, vision.
  • Commuter benefits + 401k 
  • A great office full of hard working, fun, and driven human beings!
  • Flexible work hours and a fast paced culture
What are the next steps?
If you have any question, feel free to get in touch with Sheri Myers (sheri@workgenius.com).
Apply today in order to be considered!

Your application

Thank you for considering a career at WorkGenius. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@workgenius.com.

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