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Director of Marketing

Permanent employee, Full-time · New York

About us
Since 2011, WorkGenius offers a unique marketplace for companies to hire qualified Freelancers around the world within seconds. Freelancers may work whenever they like, allowing them to focus on their main occupation while making an extra living on the side. Companies get access to a vast pool of talent on an on-demand basis 24/7.

The diversity of Freelancers on the platform enables companies to get results from truly talented people in the respective field – fast and at competitive rates. Compensation is set by the company, similarly to any other marketplace. Freelancers from 63 different countries are currently registered and take on jobs without any application procedure.


Your tasks
The Director of Marketing will essentially own all marketing initiatives for our WorkGenius brand in the United States.

The Director of Marketing will develop and execute a comprehensive marketing plan for our US expansion including strategy and laying out the foundational tracks to run on. You will create a calendar for: Content, Communication/PR, Account-based marketing programs, as well as Industry & customer events.

For our marketing side you will get to:

  • Define our messaging and channels to reach target accounts
  • Develop verticalized ABM programs
  • Create and execute nurture strategy aligned with ICP
  • Setup stack to track and measure success
  • Support demand gen, impact pipeline velocity, customer lifecycle, and brand awareness
  • Develop appropriate strategies, channels, tools, and content for the above (e.g. WG one-pager, landing pages, competitive sheets, trade show presence, pitch decks, case studies, best practices, white papers, other thought leadership content, customer on-boarding decks, etc)
  • Build out our marketing team - identify which key hires should be made and when and take part in the hiring process.
What we expect
  • Min. 3 years of hands-on B2B marketing expertise in SaaS/technology space
  • Experience recruiting and leading teams across marketing.
  • Experience managing and developing a marketing budget and revenue targets/metrics.
  • Channel partner/Alliance Marketing experience.
  • Experience managing analyst relations would be great.
  • Experience managing media relations would be great.
What we offer
WorkGenius offers a very culture-rich environment that favors diversity and inclusion!

As a full time employee you get:

  • A great base compensation + bonus eligibility 
  • Unlimited PTO to ensure your creative brain is well rested.
  • Top Tier Benefits through Empire BCBS - Medical, Dental, Vision, etc.
  • Commuter benefits + Paternity/Maternity Package.
  • A great office vibe full of hard working, fun, and driven human beings!
  • Flexible work hours and a fast paced culture.
  • Free access to our WeWork Gym, Yoga Room, and Meditation Room.
  • Free beer on tap, free snacks, and a fun atmosphere with music and buzz.
  • An environment that fosters continual learning - executive coaching, sales coaching and mentorship, business acumen and emotional intelligence development are all provided for full-time staff members to take part in and utilize as they'd like.
  • The opportunity to be a part of a fast-growing global team - connect with our Hamburg team and take trips to our office in Germany!
What are the next steps?
You must apply in order to be considered!

Your application

Thank you for considering a career at WorkGenius. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@workgenius.com.

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